The Alcohol Act permits only product-related advertising for spirits and beverages containing spirits. The portrayal of a positive lifestyle is not allowed. In addition, all forms of discounts and special offers are prohibited.
Easy examination of advertising drafts
The A AT Alcohol Trade and Advertising Unit examines alcohol advertisements (before publication) for compliance with the provisions on advertising in the Alcohol Act. Since November 2015, this free service is even easier to use: you can upload your advertising drafts via the advertising portal. Once assessed, you will be informed by e-mail that the examination report is vailable on the advertising portal. Naturally, this all occurs in a protected area – data protection is guaranteed at all times. We review the drafts received every week on Tuesday mornings.
Advertising provisions for other alcoholic beverages
Because fermented beverages such as wine, cider, perry, sparkling wine, champagne and beer are not subject to the Alcohol Act, they are not affected by the aforementioned advertising provisions.
Provisions for alcoholic beverages can also be found in the Ordinance on Foodstuffs and Utility Articles (Art. 42 and 43), which prohibits advertising for alcoholic beverages aimed at under 18s, among other things. The cantons are responsible for the implementation and checking of these advertising provisions.